Additional theories for audience. Patrick Films

Patrick Phillips and the 5 pleasures of film can be applied to your music video. How did you intend the audience to react or how could they react to your music video???

1:SHAPE

One pleasure of film texts is the pleasure of shape 

•       A) the audience hope for more undiluted emotion, more intense spectacle, more stimulation etc in order to have all the emotions made clearer and more absolute

•       B) the audience desire resolution so that we feel emotionally satisfied by pleasingly absolute ‘closure’.

2:PLAY

The audience can enjoy the fact that films offer the opportunity to try out experiences and undergo states of being or feelings/emotions that are often very different to our daily lives. These are forms of sophisticated imaginative ‘play’ that happen in a reassuringly safe way. They can play with the viewers emotions or make them experience things that they ahven't before.

3:REFLECTION

Narratives force us to consider big issues and give us an opportunity to reflect on issues that we might not consider or that pass us by in real life. In films we encounter big questions about love, life, death, moral dilemmas etc and gain pleasure from reflecting upon them for a limited time. 

4:DESIRE

A massive pleasure of films, Phillips argues, is that they involve staging our desires and letting us play out our fantasies – they are an outlet for our imaginative selves. While being a spectator we imagine ourselves to be the beauties and heroes on screen, living out a glamorous and exciting life.

5:CATHARSIS

Catharsis is about having a big emotional release. The idea is that powerful onscreen drama helps the viewer identify with the experiences, especially sorrowful ones, of characters in a film. Drama can evoke powerful emotions, and people who watch it and are moved. lThe emotion we feel and express is a kind of liberation as we vent feelings it would be ‘inappropriate’ to express at other times or that we might have suppressed and stored up.

Audience theory

Here are the theories:




Here's a framework for an answer:

Narrative lesson 2

Narrative theory 2015 from Nicola Naisbett

Narrative Theory Lesson 1

Music video & narrative theory (1) from Nicola Naisbett

Genre Theory. Lesson 2

Try the ideas of Buckingham, Altman, Todorov in relation to the fluidity and continuity of genres against this depiction of popwaves . It is also evidence of Derrida's points that texts participate in, rather than belong to genres, and that defining genres and assigning texts to genres is a subjective activity (i.e. there is no one "right" answer - like in most of Media Studies). You could also think about the ideas of Abercrombie in relation to why the industry needs a continual evolution of genres in order to target new audiences. Or Feuer's and Casey's points about the preference for genres that go along with the wider dominant ideology in society,

Genre Theory. Lesson 1

Below is  link that can help you explore different genres of music.

Here's a reward from the distraction factory: an attempt to represent music genres: http://everynoise.com/engenremap.html
Don't get lost in there.