Genre Theory. Lesson 2

Try the ideas of Buckingham, Altman, Todorov in relation to the fluidity and continuity of genres against this depiction of popwaves . It is also evidence of Derrida's points that texts participate in, rather than belong to genres, and that defining genres and assigning texts to genres is a subjective activity (i.e. there is no one "right" answer - like in most of Media Studies). You could also think about the ideas of Abercrombie in relation to why the industry needs a continual evolution of genres in order to target new audiences. Or Feuer's and Casey's points about the preference for genres that go along with the wider dominant ideology in society,